Several months ago we announced an exciting new partnership with The Athlete’s Foot (TAF). Since then you may have seen their logo appear in our weekly newsletter, in your results email and on our website. But that’s about it. The reason you haven’t seen anyone from your local TAF store ‘officially’ pop in to say “hello” at your local parkrun event is that they have been waiting to have the details of the partnership to be presented to them by us at their annual franchisee conference on the Gold Coast. Well this happened on Tuesday this week and here is an account of what went down.
First up was a demonstration or ‘pop-up’ parkrun along the treelined paths of Sanctuary Cove. We created an out-and-back course with the option of 1 loop (2.5K) or 2 loops (the full 5K parkrun experience). Representatives from all 130 TAF stores took part, along with around 50 parkrunners including many familiar faces such as: Michael ‘Schultzy’ Schultz (Qld ‘Statesman’); Neil Barnett (227 different events); and the newly engaged Patrick Kidd and Michaela Bijker.
Our CEO Tim Oberg, gave the standard pre-event brief but with a little bit of extra explanation so those new to parkrun would understand not just what we say, but why we say it. “Ready, GO!” was next and the group were off, with the usual focused few at the very pointy end and at least half the field out for a Tuesday morning walk. At per Saturday parkrun, smiles were everpresent and high-5s were in abundance; nice to see that everyone was having an authentic parkrun-esque experience.
At the conclusion of the event, TAF provided participants with fruit, juice, protein balls and other goodies and it was then back to the rooms for showers and breakfast before the main event; Tim’s presentation and Q&A with the entire TAF management and franchisee group.
We are thrilled that this partnership is now progressing and look forward to informing all of you of exciting developments in the near future.
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