After reading an article the other week about falling attendances to major athletic events in the UK it got me thinking. People are disassociated with elite and professional athletes and I would hazard a guess to say that the average “motionär” in Sweden feels no affiliation to the people that are supposed to inspire them!
On the other hand, in the short time parkrun has existed in Sweden, at Hagaparken in Stockholm and Örebro we are motivating and encouraging people at all levels to be active.
In fact, our target for the year was to have at least 1000 parkrunners in Sweden, and we’re glad to say that we have already had 1142 different people run a parkrun in this year! It’s a great start and the only way is up!
The parkrun phenomenon, growing exponentially by the week, would suggest that there is a huge potential market to be reached. We’d love to emulate the UK where thousands are now running in organised fashion, checking times online, hoping to move up the national rankings. Simply going out running or walking on a weekend morning, doing it to get fit, to get a bit of fresh air, to do something active with our family. Most people wheezing their way round their local park doing it for entirely personal reasons, not to link in with the wider world of the sport.
parkrun is about inclusivity, making 5km achievable for anyone, whether walking or running, being active, building communities. There’s no money changing hands, it’s totally free to partake, every Saturday which encourages consistency in being outdoors, all year round.
Quite simply – inspiring!
On Saturday Finland became the 18th country in the world to start up a parkrun event, with the first event getting off to a flying start in Tampere. Despite the grey skies and drizzly rain, 110 people turned up to make their away around the course which follows the lakeside in central Tampere. It…
This week saw us reach a whole range of numbers for parkrun Swweden: – 100 parkruns have taken place in Sweden since we started – 2000 different people have run parkrun – 3000 people registered for parkrun Sweden – 200 running clubs represented at parkrun Sweden Great to see these targets being achieved…