News, Press - 13th January 2017

parkrun partners with CSM Active


parkrun UK is delighted to announce a new partnership with CSM Active, the new mass participation events division of CSM Sport & Entertainment.


CSM Active is a division of CSM Sport and Entertainment, which is chaired by Lord Sebastian Coe. It will launch a number of brand new major closed road running events providing parkrunners with a fantastic opportunity to make a step-up in distance. The first event will be the London 10 Mile, taking place in the stunning Richmond Park on 4 June.


Combining world class organisation, iconic closed road routes and thousands of runners, CSM Active’s events will offer runners of all levels of ability with the perfect environment in which to achieve their goals.


CSM Active will also be giving parkrun a percentage of their entry revenue to help us continue to deliver free, weekly, timed 5k running events throughout the UK.


parkrun Chief Executive Nick Pearson said: “We are excited to partner with an organisation that shares our mission to encourage people of all abilities, including families, to get outdoors and take part in physical activity. The London 10 Mile is a great opportunity for parkrunners to take a step up in distance and experience a major closed road event whilst still enjoying the friendly, supportive atmosphere they find at parkrun.


“Tens of thousands of parkrunners start their running journey at parkrun before tackling bigger challenges. Our partnership with CSM Active gives parkrunners the perfect place to take on one of those challenges, whilst contributing to the ongoing sustainability and success of parkrun.”


Jon Ridgeon, former international athlete & head of CSM Active, said: “What parkrun has achieved in the past 12 years is nothing short of phenomenal and we are delighted to be partnering with such an amazing organisation. This partnership provides us with an opportunity to give back to parkrun to help them continue the fantastic work they are doing, whilst also offering the parkrun community with an opportunity to take on bigger distances at large scale events and still enjoy a fun, inclusive event day experience.”

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