News, Press - 4th February 2017

parkrun announces landmark partnership with Vitality

Jess Ennis-Hill and PSH Vitality launch

We are excited to announce a landmark partnership with Health and Life insurer Vitality, who will become the first presenting partner for parkrun UK.


The three-year partnership was officially launched this morning at Sheffield Hallam parkrun by parkrun Founder Paul Sinton-Hewitt and Vitality Ambassador and Olympic gold medallist Jessica Ennis-Hill.


Vitality has been an official sponsor of parkrun UK since 2012, and this enhanced partnership will see parkrun in the UK referred to as ‘parkrun with Vitality’ in national communications.


Vitality shares parkrun’s commitment to providing access and opportunities for people to improve their health and their increased support will assist us in continuing to lead the way in the provision of community based and volunteer led physical activity. It is a major step towards building the infrastructure parkrun needs to continue growing at the phenomenal rate we are currently experiencing.


With the number of people taking part in parkrun expected to double over the next two years, it will help to ensure that our events remain free, simple and accessible for everyone who wants to take part – whether that be running, walking or volunteering.


parkrun Chief Executive Nick Pearson said: “Our vision is to create a healthier and happier planet by empowering local communities to provide free physical activity, and it’s important for us to partner with an organisation that shares that commitment. This partnership will support the continued growth of new parkrun events and the expansion of junior parkrun, and we look forward to working with Vitality to bring more people into active lifestyles.”


Vitality Ambassador Jessica Ennis-Hill said: “I really enjoyed taking part in my first parkrun at my local park. Initiatives such as parkrun are so important because they encourage everyone, no matter how fit or experienced they are, to get outside and be active in a fun environment.”

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