We are delighted to announce that our virtual running campaign Running Down Dementia has received a prestigious award, and we want to thank you, #TeamARUKparkrun, for making the campaign such a success!
We are celebrating this week as our joint campaign, Running Down Dementia, received a sought-after Institute of Fundraising award for ‘best use of digital’ thanks, in part, to the online community and relationships built by parkrunners taking on the challenge.
When awarding the accolade, the IOF judges said: “This shows a real understanding of an existing community and strong partnership. This is a brilliant example of how a charity can build a sustainable campaign with a high return on investment.”
After it launched in Spring 2016, Running Down Dementia saw thousands of people sign up to the challenge of running 100km and raising £100 throughout the summer – many of whom were parkrunners, in fact, you may have been one of them!
It brought together both experienced runners and those who had never run before and #teamarukparkrun grew overnight, with friendships going from strength to strength on the dedicated Running Down Dementia Facebook group. Running Down Dementia also saw the partnership between Alzheimer’s Research UK and parkrun UK flourish thanks to the shared goal to defeat dementia.
Not only did the campaign achieve its initial objective in terms of sign ups and fundraising, but many participants have taken on other fundraising activities for dementia research, set up groups and have taken part in challenges with others they met through Running Down Dementia.
Richard, a Running Down Dementia participant and regular parkrunner, said: “It has been fantastic to be involved with such a community and I now run with the people I’ve met through Running Down Dementia.”
Running Down Dementia 2017 already has more than 3,000 runners taking part, who have raised more than £107,000 so far. Join them today by signing up here.
Thank you from everyone at Alzheimer’s Research UK
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