News, Press - 8th September 2017
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Co-op become local convenience retail supporter of parkrun

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We are delighted to announce that as of today, Co-op will become the first local convenience retail supporter of parkrun. Just like parkrun, Co-op has a deep connection with the local community and have over 2,500 stores serving at the heart of 1,500 communities.

 

Dedicated to improving the lives of those within the community, Co-op’s membership proposition last year rewarded over 4,500 local causes, donating over £9* million raised by members who purchased Co-op own labelled products.

 

As supporters of the British Para Athletics Team and to mark the launch, Co-op have invited a selection of medal-winning members of the British team to join us this Saturday 9 September at eight parkruns, including London, Glasgow, Edinburgh, Newcastle and Cardiff. They will be visiting parkruns across the UK to sample and promote healthier food choices and will continue to do so throughout the relationship with parkrun.

 

Amanda Jennings, Co-op Marketing Director said “we are thrilled to be joining the parkrun community and look forward to working together to make a demonstrable difference within our communities.

 

“We have been listening to what is important to our customers and believe they should have access to high-quality food that is produced and marketed in a way they can trust. This partnership will allow the parkrun community to experience our brand for themselves and not only taste the quality, but see the difference Co-op is making across the UK right now.”

 

parkrun Chief Executive Nick Pearson added “We are excited to welcome Co-op to the parkrun family. More than 600 communities across the UK are coming together every weekend to support each other, enjoy the fresh air and be physically active.

 

“We are committed to helping parkrunners and their communities become healthier and more and more we are conscious that healthy food choices are a critical part of health. We really want to help the parkrun community understand the impact healthy food choices have on health and wellbeing. Working with Co-op, we can ensure that we promote good value, locally available and fresh ingredients.”

 

 

“*The amount raised and given to local causes has been generated from the 1% Members earn for local causes when they buy selected Co-op branded products and services from selected Co-op Group businesses, proceeds from the carrier bag levy and profits from the sales of reusable bags. See coop.co.uk/membership for more details.”

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