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CONTRA
News, Press - 6th October 2016
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parkrun announces partnership with Women in Sport

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parkrun is delighted to announce a partnership with Women in Sport, with a vision to help transform sport for the benefit of every woman and girl in the UK.

 

By drawing on unique insight, Women in Sport aims to champion the right of every woman and girl in the UK to take part in, and benefit from, sport: from the field of play to the boardroom, from early years and throughout her life.

 

The partnership will see parkrun work with experts and conduct research with parkrunners who have registered but are yet to participate, as well as those who attend regularly. Understanding both the motivations for taking part and the barriers to participation is vitally important, and this insight will become influential in the future when planning communication and any interventions.

 

In April 2017, Women in Sport will announce a case study showcasing the outcomes and findings.

 

Nick Pearson, CEO of parkrun said: “We believe physical activity should be for everyone and that the same opportunities should exist for all, regardless of gender. We are delighted to be working with Women in Sport to help each other understand the barriers that exist and prevent women from taking part in sport so that we can remove them and dispel any misconceptions, and we believe this partnership will help us do this.”

 

Ruth Holdaway, Chief Executive at Women in Sport, said: “We’re thrilled to be partnering with parkrun and look forward to adding value to such a brilliant and highly successful concept. Through our charity’s knowledge and expertise, we will help them to further understand their female audience and ensure even more women see parkrun as a way to have a fun, positive experience on a Saturday morning. We hope the new insights we develop together will strengthen the parkrun offer and ensure women and girls return each week to be part of the parkrun community.”

 

parkrun’s mission is to create a healthier and happier planet, and since 2004 has grown from 13 runners in Bushy Park into the world’s biggest running event by providing free, all-inclusive, weekly 5k events, as well as 2k events for 4-14 year olds. More than 150,000 runners and walkers of all ages and abilities take part in parkruns every weekend across 14 countries, thanks to the contribution of more than 10,000 weekly volunteers.

 

For more information about Women in Sport, visit www.womeninsport.org.

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