News - 1st May 2019

Dementia Revolution raises £3m and counting!


Wow, what a day! We’ve been truly blown away by the impact of the Dementia Revolution campaign at Sunday’s Virgin Money London Marathon.


We’d like to thank all of you who ran the 26.2miles, cheered on the runners from the sidelines, made a donation and helped spread the word about the campaign. The Revolution has been triumphant and will help to transform so many lives.


More than 2,000 people ran for the Dementia Revolution, the one-year partnership of Alzheimer’s Research UK and Alzheimer’s Society as Charity of the Year for this year’s marathon. There were also 900 volunteers on the day.


The campaign has raised more than £3m for pioneering research at the UK Dementia Research Institute, with donations still pouring in.


There were so many incredible moments. But here are some highlights:


  • Barbara’s Windsor’s husband Scott Mitchell and the ‘Barbara’s Revolutionaries’ team of her former EastEnders cast-mates all completed the race. And they smashed their £100,000 fundraising target!
  • Maidstone parkrunner Lukas Bates, who ran in a Big Ben costume, didn’t manage to break the Guinness World Record for the fastest marathon dressed as a landmark building. But he did manage to create one of the most memorable moments of the day when he struggled to get through the finish line due to the size of his costume. The video of the incident went viral and gave him a huge boost to his fundraising.
  • Malcolm Brookes and Harry Cullen, who are both living with dementia, were hugely inspirational as they completed the challenge. Malcolm is an experienced runner who was clocking up his 131st marathon, while Harry ran with his guide runner Leanne.


If you were inspired by this year’s marathon and would like to run it next year, here’s how you can apply for a place:


  • Enter the Virgin Money London Marathon ballot which is now open. In your application, please choose Alzheimer’s Research UK as the charity you’d like to support. Be quick as the ballot closes at 5pm on Friday.

Apply for a charity place with Alzheimer’s Research UK. Click here to apply now

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